Joe Daly showing the way on the Stanislaus River in 1977

Joe Daly started guiding with ARTA in 1971, then in 1972 started the rafting company, ECHO, with fellow ARTA guide Dick Linford. Joe, ever the prepared river guide, can be seen with his Mae West-style lifejacket and his trusty Buck folding knife on his right hip, showing the way, likely to good friend and FOR activist, Jerry Cadagan.